Canon B2B SocMed Content Development
Art Direction, Graphic Design, Storyboarding, Social Media Marketing
Year of Project February 2021
I was tasked to develop B2B (Business-to-business) content that are targeted to professional photographers, cinematographers and/or production houses on two groups of Canon products. The products mentioned were Sumire Lenses and Cine-Servo Lenses.
The aims of these social media post is to, provide coverage & aspirational-selling of their Hero Feature and to get the target audience excited about these products just by an animation not longer than 15 seconds.
