Brief: Fastrack’s answer to getting the youth to pledge to a social cause, in a manner that’s quirky and irreverent. Without showcasing any products, make some noise about the brand and all that it stands for. Show how an individual can Never Have A Never Have I Ever moment in a fun and interesting way.
Solution: We built a simple microsite that did not have any products being featured but only spoke the language of the brand. We gave people a multitude of options to support their cause in the form of unique illustration gifs which was inspired out of LED art. We made these gifs shareable and added a degree of personalization wherein people could add their name, pledge for the cause and share it. The gifs came to life after a long process of ideation to illustration to animation. Do through all the different ways you can support a cause with a Fastrack twist. Pledging to a cause allows you to enter your name and share a unique gif to all your friends and followers stating that you have opted to support a cause in this fun new way!
https://awards.kyoorius.com/2016/creative/never-have-a-never-have-i-ever-animation-and-illustration-for-websites-and-digital-design.html
