Zawina Morocco - Packaging Design
I was commissioned to design packaging for Zawina Morocco, essentially to bring the customer deep into a journey that represents the origins, traditions and also the culture that defines the natural healthcare brand where the founder was originally from.
The concept was developed as part of a full branding exercise upon the completion of the logo redesign and the creation of a new identity system. Alot of research went into the development of the packaging concept that had a narrative to tell about Morocco in itself where I learned about the women of Atlas Mountains where Rhassoul clay is mined, the natural processes that go into the production of Organic Argan Oil, the culture and traditions of the Moroccan Hammams that is central to the effective natural skincare rituals and techniques that have spanned hundreds of years which are still practiced and used today.
The concept was developed as part of a full branding exercise upon the completion of the logo redesign and the creation of a new identity system. Alot of research went into the development of the packaging concept that had a narrative to tell about Morocco in itself where I learned about the women of Atlas Mountains where Rhassoul clay is mined, the natural processes that go into the production of Organic Argan Oil, the culture and traditions of the Moroccan Hammams that is central to the effective natural skincare rituals and techniques that have spanned hundreds of years which are still practiced and used today.
The brand philosophy was: Effective, Earthy and Luxurious hence the use of the earthy tone of colours and elements to communicate visually what the brand stands for.
Design & Concept by SRVNT Creative Network
Packaging Concept Development & Sketches
