Analysis: Benchmarking studies, traffic data, user interactions, business objectives, KPIs, reach user needs and business goals.
Information Architecture: improve content structure, identify hierarchy of elements
Site inventory
"Normalization" of site inventory
Final architecture ready to work
Sketching and mockups with usability principles, from small modules to entire pages
Wireframes: elements and layouts, grid layout
Wireframes with high level of detail, first aproach for testing, and final specs documentation
Frontend design: working side by side with design team and technical infraestructure specialists to keep user experience and reliability of the service.
Deployment
Site monitoring: improve user experience, business goals, SEO and site load performance
