Cuong Phan's profile

NANU | Branding

Illustrator
Branding


NANU is a modern Vietnamese shoe brand, operating mainly in Danang with more than 10 stores.

Capping off 2020, the brand is repositioning itself to better communicate with younger and more dynamic audience. Hence NANU needs to have a more enthusiastic and vibrant personality while maintaining its neutral identity.

The brand translates into a new concept that breathes the athleisure trend, sophistication and especially the irreverence that characterizes today's society. Always looking for the new, with no fear of making mistakes, showing our personality and continue to explore uncharted directions.

Hold Nothing Back.


The symbol of NANU represents a mountain, pointing out towards challenges and goals in which people desire to overcome.


NANU | Branding
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NANU | Branding

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