City of Innovations
Based on Microsoft solutions, partner companies develop their products to assist local businesses in their digital transformation.
We aimed to stimulate sales of partner products and provide growth opportunities for Microsoft solutions.
We aimed to stimulate sales of partner products and provide growth opportunities for Microsoft solutions.
We noticed that local businesses only search for relevant cases from their industry. We made it easy for the decision-makers to see themselves working with us.
Each case was handpicked during agency research of partners' business and curated by RBC's business editors. We presented each case as a ready-made solution for business, a ticket to the City of Innovations.
It is a future city, but each sight is a recent case of Microsoft partners.That is how we pushed digital transformation; we showed local businesses that they could implement future technologies in the present.
We used the takeouts from business cases in the retargeting campaign as flashcards with business tips.
Results:
ROI — 1000% in received contracts.
Advertising coverage: 18,319,900
(the target value exceeded by 98%).
Conversions of the target audience to the special project: 114,518 (we exceeded the planned value by 25%).
We received 3,263 applications to implement solutions of partners (we exceeded the planned value by 130%).
ROI — 1000% in received contracts.
Advertising coverage: 18,319,900
(the target value exceeded by 98%).
Conversions of the target audience to the special project: 114,518 (we exceeded the planned value by 25%).
We received 3,263 applications to implement solutions of partners (we exceeded the planned value by 130%).
