During my time with the Information Planet marketing team, we were asked to develop a communication project for an anniversary party. We accepted the challenge and went beyond the production of animations, developing an entire identity system for the event. The project demanded a large volume of production.

We needed to create a design system that was solid and versatile, so that it could work in a practical scope, in order to have a lot of identity variation, while providing for the different execution techniques and inherent particularities of each distribution channel.

The project was a lot of work, but, in the same measure, we had great satisfaction in executing it. We had to be strategic in the preparation of production planning and, at the same time, create pieces of high visual impact, as these would also be present at the event itself, in the form of printed material, bespoke projections, brand activations and visual communication of the party.

//Video and photographs were outsource//