The brief:
A series of short videos of the same vibe. These videos are ideal for YouTube ads.
Video #1:
Zein has just graduated high school and is in the process of applying for university. We see specialties such as: marketing, medicine, engineering… etc.
She is extremely frustrated. She is doing that while browing makeup websites.
The VO addresses her, she looks at the camera:
Hi زين... يعني مبينة إنّك حابة تتخصصي بعالم الـBeauty والـMakeup وأكيد مش اللي بين إيديكِ... بدها Career Makeover من أوّلها مع أكاديمية لاڤال
end of video.
Video #2:
Rula is a bank employee. She is extremely bored at her work and it’s clear that she isn’t enjoying the place not one bit.
The VO addresses her:
Hi رلى... يعني مش معقول قديش مبيّن عليكِ إنّك بتحبي شغلك ومبسوطة فيه! لسّا نفسك تكوني خبيرة Skincare؟ لازمك Career Makeover مع أكاديمية لاڤال
She is relieved.
end of video.
Direction breakdown:
• video will start and end in one continues shot with slow camera tracking-in.
• At first, the frame will be wide and will end up facing the character in a medium close shot.
• The focus at this direction will be on acting, The message that the viewer will receive in facial reactions when interacts with the voice over.
• It will start with some kind of sad impression and after VO mentions Laval Academy, the character will smile as if they welcome the new beginning.
Execution:
