Perrywinkle's redesign

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Perrywinkle’s old logotype was outdated for the contemporary times and especially digital applications.

It couldn't be easily applied to various medias because of amount of details which didn't transform well to smaller sizes. The redesigned logotype keeps the spirit of the original as close as possible. A good example is the capital letter “P” which follows the style of the current logotype but is more suitable for modern applications and easier to read in various smaller sizes.