Disneyland | Plaza de la Familia
A cebration of life at the happiest place on earth.
The Day of the Dead is by far one of my favorite family traditions, and Pixar’s COCO is one of my favorite animated films of all time. So when my partner Josh Hepburn and I were tasked to create a campaign to promote Plaza de la Familia, a celebration of COCO and Day of the Dead at California Adventure… to say I was elated, would be an understatement.
Broadcast & Streaming
We created a story of a little girl remembering the fun she had with her her Abuelo, beginning with his favorite treat.
Process
We partnered with director Guilherme Marcondes and LOBO to bring this story to life.
Social
We created pieces for all the digital platforms, including a unique scene for last chance
to joinn the celebration.
Out of Home
Used our characters for our Out of home.
In Park
We re-created the cookie from the story for guests to be immersed in the moment,
in multiple colors!
