Parisian Pastries
Bourjois launched six new shades, inspired from desserts names and colours, as a Parisian brand targeting its biggest audience in the Middle East, 3 of the desserts were original French pastries, and the other three were traditional Arabic desserts to make the middle eastern woman feel heard and loved by its favourite brand, Bourjois.
We collaborated with Noha Nabil, the brands ambassador and th biggest beauty blogger in the GCC, the campaign photo and video shoot took a place Paris, introducing with Noha the lipstick in form of desserts reflecting the joyful and fun characteristics of Noha herself and the brand as well.
The video was shot showing Noha shopping from a very authentic local French pastries shop, representing each color with a dessert, communicating the different qualities of the product and the new colors in a joyful chic way.
We shot the full story in a flexible way that allows us to create different edits for different periods (New Launch - Ramadn (public holiday in the region) and for different platforms
SOCIAL MEDIA
to introduce the shades, we created a teaser presenting every dessert with the shade name, number, color and texture on our blogger's page, starting with her on the window shop hinting to our new launch idea creating engagement with our audience through her about the new campaign
INSTORE
like in every campaign, we shot the ket visual of the campaign following bourjois' guidelines, and using this KV across our assets in stores.
within the guidelines and limitations of our biggest store in the UAE, we created a window design for our new launch of the new lipsticks in the store, reflecting the idea of the desserts and using our KV with Noha
Inside the store, we had our 3X3 podium, where people get to check out the colors, try them on with the help of our makeup
next to this, we created an FSDU to launch the lipsticks on a dessert tray design with name cards, and (artificial) desserts that was spread among the lipsticks
our new launch was supported by a secondary product also created in collaboration with Noha
