The Hotel Indigo and Pixel8 Journey
Hotel Indigo is an established worldwide chain of 48 boutique hotels (with 62 in the pipeline) and is part of the InterContinental Hotels Group, the largest hotel group in the world. Despite its size, customers and employees were confused about what Hotel Indigo represented, illustrated by their inconsistent opinions from country to country.
Hotel Indigo is an established worldwide chain of 48 boutique hotels (with 62 in the pipeline) and is part of the InterContinental Hotels Group, the largest hotel group in the world. Despite its size, customers and employees were confused about what Hotel Indigo represented, illustrated by their inconsistent opinions from country to country.
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