BRAND AND BRIEFING
Culturæ" is a multifaceted company that promises to bring a new model of "doing" culture in the region. Responsible for planning and advising cultural projects and events, "Culturæ" has its philosophy based on the rescue and continuity of the diversity of cultures.
The brand has the cultural project "Without Memories, There is No History" in its portfolio and several other projects, campaigns, and achievements with the core always in the cultures and communities to rescue and preserve the memories and stories.
The project's biggest mission was to create, care for, and give shape to the ideas that existed for the brand and were still under construction. However, it has always been known that the brand would be innovative, diverse, intercultural, disruptive, and caring. Even before its launch, the brand already recognized the importance of the design of its visual identity to deliver with quality and reach its partners with an assertive communication, with credibility, security and conversion.
KEYWORDS
Diversity / Culture / Breakup / Right
Fashion / Oneness / Plurality / Disruptive
Interculturalism / Multiculturalism / Modern
CONCEPT
The elements designated during the research process and creative aspects, added to the basis of the briefing, led to a line of interpretation for the development of the logo and symbols.
It was found the need for a modern concept, rich in diversity and elegant, representing the community, the union, a new look, proximity, representativeness. It was also necessary to consider that the brand will be applied in its own projects, so a monochromatic brand that assumes its neutrality becomes essential.
A strong and diverse visual concept was designed, as is the culture and the brand, as are the people, the issues, the perceptions and the goals.
LOGOTYPE
CULT: Cult/Cult (group of people connected by and in favor of the same concept) Cult (that which is connected to culture, related to what is worshiped by or related to intellectuals).
UR: You Are (ur).
AE: The ligature and the cycle of continuity represented by the circle.
CULT: Cult/Cult (group of people connected by and in favor of the same concept) Cult (that which is connected to culture, related to what is worshiped by or related to intellectuals).
UR: You Are (ur).
AE: The ligature and the cycle of continuity represented by the circle.
SYMBOLS, SHAPES AND DIVERSITY
The various colors applied to various shapes, represent the diversity and multifaceted nature of the company.
The various colors applied to various shapes, represent the diversity and multifaceted nature of the company.
01. BLACK SHAPE: the cycle and the continuity.
02. RED SHAPE: life and right.
03. YELLOW SHAPE: the light the dialogue.
04. GREEN SHAPE: nature and planning.
05. BLUE SHAPE: look and harmony.
06. PURPLE SHAPE: the spirit and the history.
07. WHITE: All the colors.
08. GRADIENT SPECTRUM: Diversity and inclusion. All the colors, shapes and everything in between.
02. RED SHAPE: life and right.
03. YELLOW SHAPE: the light the dialogue.
04. GREEN SHAPE: nature and planning.
05. BLUE SHAPE: look and harmony.
06. PURPLE SHAPE: the spirit and the history.
07. WHITE: All the colors.
08. GRADIENT SPECTRUM: Diversity and inclusion. All the colors, shapes and everything in between.
