DStv Mozambique - Best quality entertainment campaign
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DStv (Digital Satellite Television) is an African direct broadcast satellite service owned by the MultiChoice Group.
GOLO Agency was asked to create a campaign in order to maintain and attract new customers who still felt divided by the cheaper services but with less appealing content from competitors.
Using satire, a campaign was created highlighting aspects such as: exclusivity, signal quality, among other aspects. Most watched channels on DStv are sports, movies and soap operas, emblematic
figures and situations from the entertainment world were chosen to be part of the parody.
Client: Dstv Mozambique
Agency: GOLO
Art Director: Fábio Capelão
Copywriter: César Ribeiro
Photographer: Carlos Esper
Illustrator: Maisa Chaves
