Stubby the Squid Mascot
Stubby the Squid is an initiative by Cloud 9, a mental health group led by youths, for youths. Their primary goal is to improve help-seeking for youths and better the mental health landscape in Singapore. They are supported by the National Youth Council’s Youth Action Challenge and the Ministry of Culture, Community and Youth.
I illustrated Stubby the squid to look fun, cute and welcoming to everyone, so that people would be more open and willing to discuss about their mental health. The mascot is used on the website, Instagram, Telegram bot and Telegram stickers.
Mar 21
Sketches of Stubby the Squid mascot stickers
Colour exploration, purple was selected in the end.
Stubby the Squid (main)
