Making professional home
organizing accessible for all
organizing accessible for all
Organdy makes home organization accessible and affordable for everyone, anywhere, anytime. An organizer will consult with you virtually at your pace to create a custom organizing system that takes the stress out of living your big life in your small space.
I crafted a brand identity that resonates with hip city professionals who want a professional organizer to help them bring order into their homes. I helped create the brand strategy and visual designs to evoke a energetic and warm vibe for Organdy. In the logo design, I'm using the 'O' in Organdy to represent a space or home. The space is reorganized, as illustrated in the logo animation below, to create a tidy circle. The negative space in the circle/avatar represents shelves. The shape elements that make up the circle are used as visual devices that contain things like photography and texture accents to create dynamic looking layouts. I organized (pun intended) everything into an easy-to-follow brand book to help my client adhere to the brand’s look/feel/tone guidance.
