Italy is home to well-known historical paintings and famous architecture. Many of its cities are full of color, fashion, and attention to detail. All of these traits combined inspired my Varese Italian Gelato. Varese is sophisticated and fun, intricate and light-hearted, and bright and elegant. Italy’s export, Gelato, is a creamy, delicious and unique treat that anyone is sure to enjoy. The essence of Varese’s brand is captured within the bright color palette, fun and sophisticated patterns, and elegant clean packaging.