This is the billboard advertising the "Freedom Fest" activity at the OtterIsland waterpark.
The idea is to grab the attention of the audience from afar with the 'loud' use of a firework background. Stamping the words "Freedom Fest" in the very center allows the viewer to see this directly after the firework display and connect the dots for themselves on what is being advertised.
Here you see my social media post to advertise the event called "Freedom Fest" for the OtterIsland water park.
Allowing the event words themselves to dissolve into the firework display adds a nice effect grabbing the viewers attention.
Advertising fun for the whole family lets the audience know anyone can enjoy the event.
Last but not least, here is my magazine advertisement design. I wanted to keep this simple enough that the viewer can understand when and where the event will be taking place without overloading the page with unnecessary text. Placing "Freedom Fest" within the fireworks draws the attention of the viewer so they are forced to look at the name of the event.
