First Niagara Bank - Repositioning the Brand
A new brand identity and tagline were developed: “The power to get more out of your money. The power of First Niagara.”
A brand image campaign was launched to overcome traditional savings bank perceptions and differentiate First Niagara in the marketplace.
Airport Signage
Waterfall graphics on Pittsburg subway stairwell to help launch First Niagara in the new market.
Train wrap in Pittsburgh
Digital Video for First Niagara Checking
