你相信世界末日吗？
玛雅预言和电影《2012》告诉世界：2012年12月21日黑夜降临之后黎明将永远不会到来。
如果那一天是世界末日，你会怎么样？
你是否有一个心爱的人却一直未和Ta表白？你是否又知道世界上有些地方每一天都是世界末日？而你是否又会愧疚未及时对爸妈好一些？如果是，那你有想过改变吗？
如果那一天没有末日，只是虚惊一场，你又会如何再去看待你身边的人和你平常的生活？
我们不相信世界末日，
“不要到世界末日才表白，平时也要对Ta好一点。”
“地球上有些角落，每一天都是世界末日（不要到末日才想起慈善）。”
“孝敬父母不要到世界末日，所有小事父母都会记得。”
“亲爱的：如果没有你，那才是世界末日。”
这是2012年12月我和好朋友加U猫一起策划的世界末日活动。目的很简单也很纯粹，希望可以通过一些善意的提醒给用户带来温暖，连带出产品品牌感知。整个方案的方向是希望弱化产品形态，以用户情感沟通为主，实现的形式是以标题党配上有趣的图片。为此我们对用户人群做出了些研究，得出了一些有总结性的文案。我们希望可以用轻松的质感让用户注意到我们的文案向用户传递的情感，打动他，并使他有可能受到文案的影响，重新注意到身边的人和事包括世界，使他有可能会对他们产生善意的回馈。我们希望我们的活动不仅仅是一个活动，它更应该可以给人带来正面的能量，带来温暖的情感。
谢谢ABC团队在整个项目中的支持。
LEOROOM
12/2012
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DO YOU BELIEVE IN ARMAGEDDON?
Mayan prophecy and the movie “2012″ tells the world: December 21, 2012, after nightfall dawn will never come.
If that day is the end of the world, what would you?
Do you have a loved one but has not been, and Ta confession? You may know some parts of the world every day is doomsday? And you will not timely for parents guilt better? If yes, then you have thought about change?
If that day is not doomsday, just a false alarm, how would you go look around you and your everyday life?
We do not believe in Armageddon,
“Do not just tell the truth to the end of the world, usually have on Ta little better.”
“Some corners of the earth, every day is Doomsday (not to the end remembered charity).”
“Honor your parents not to the end of the world, all the little things parents will remember.”
“Dear: If not you, that is the end of the world.”
This is the December 2012 me and friends plus U cat apocalyptic events planned together. Purpose is very simple and very pure, hoping through some good reminder to bring warmth to the user, and it gets the brand perception. Overall direction of the program is to weaken the product form, the user emotional communication based, is heading the party in the form of implementation coupled with interesting pictures. To this end we have made some user groups studied, obtained some concluding copywriting. We hope you can use texture allows users to easily copy notice to users of our passing emotions, touched him, and make him a copy may be subject to the impact of renewed attention to everything and everyone, including the world, so that he may be they produce well-intentioned feedback. We hope that our activity is not only an activity, it should be able to bring positive energy to bring warm feelings.
Thank you ABC team support throughout the project .
LEOROOM
12/2012
日期：2013年12月19日团队：里欧牧+加U猫类型：推广页面时间：40小时
