This researching was done to get an understanding of visual illusions and structuralism dictating how everything has a schematic structure for it formations. Cause and effect relationship can be greatly seen in these concepts. It also explores Apophenia, which is the phenomenon which gave birth to superstitions like noticing forms of "God" in a Havan fire. It also explores how Subliminal Advertising works and the aspects that seem the most attractive to humans like, Drugs, Power, Sex, Money, etc. These are closely linked with the formation of a personality which also affects the way one perceives things.