Russian city flavors by Yandex.Maps
Instagram names its basic filters after cities.
None of the Russian cities were present till we stepped in.
None of the Russian cities were present till we stepped in.
We believe that each Russian city has its unique flavor
and color palette. In collaboration with famous Russian photographer/content creator Sergey Kalyuzhny,
we created a series of Instagram masks/filters inspired
by an atmosphere of 7 culturally diverse cities of Russia.
and color palette. In collaboration with famous Russian photographer/content creator Sergey Kalyuzhny,
we created a series of Instagram masks/filters inspired
by an atmosphere of 7 culturally diverse cities of Russia.
Each filter was unique, translating the color palette of a city and referring to its cultural experiences.
Filters were launched with the support of Sergey Kalyuzhny
and added to @yandex.maps account. Related local influencers were promoting specific city filters to highlight the cultural experience of a city and ignite local pride.
and added to @yandex.maps account. Related local influencers were promoting specific city filters to highlight the cultural experience of a city and ignite local pride.
Filters collected more than 50 000 000 impressions
on Instagram. They were opened and tried approximately 6 million times.
on Instagram. They were opened and tried approximately 6 million times.
