Google: Answers with a Cause
Millions of people procrastinate online daily.
Part of them is killing time asking ridiculous questions
in Google search.
Part of them is killing time asking ridiculous questions
in Google search.
We found a way to convert procrastinating
searchers into volunteers for good.
searchers into volunteers for good.
Google partnered up with volunteer foundations
whose main goal is also to search (for people, donors, etc.).
whose main goal is also to search (for people, donors, etc.).
We gave them an opportunity to explain their cause
by answering the trendiest rhetorical questions asked
in Google in order to get more volunteers.
Each question was asked by a relevant opinion leader both
in social media feeds and in the beginning
of each foundation's video answer.
by answering the trendiest rhetorical questions asked
in Google in order to get more volunteers.
Each question was asked by a relevant opinion leader both
in social media feeds and in the beginning
of each foundation's video answer.
Video Samples:
Results:
