From 31 May to 4 June 2012 the Finnish Institute in Paris presented 1–2–3–Helsinki ! Design en Seine, a unique pop-up event in Paris. The even… Read More
From 31 May to 4 June 2012 the Finnish Institute in Paris presented 1–2–3–Helsinki ! Design en Seine, a unique pop-up event in Paris. The event was curated and the exhibition architecture was designed by Esa Vesmanen (Pure Design). The event was an official satellite event of World Design Capital Helsinki 2012.
The event took place during a city-wide design festival Designer’s Days. Two small villages of shipping containers were built on the riverbanks of the Seine, located at the Port de la Tournelle in the immediate vicinity of the Notre Dame cathedral, and the Port de la Gare, buzzing with a young Parisian crowd.
The two spots were connected by riverboat Montebello, an extension of the riverbank exhibitions loaded with design.
1–2–3–Helsinki ! Design en Seine was built to embrace design in the broad sense. The event presented a cutting-edge selection of design and innovations, ranging from furniture design and ready-to-wear clothing to textiles and new media.
Seine and it's riverboats gave the event a "marine" flair. For this reason event's logo has a double wave form in it: one wave representing water and the other (upside down) representing three steps or jumps (1–2–3). Marine theme was extended by bringing marine flags to the play. Marine flags have very constructivist colours by default and that fitted the theme very well, too.
Typography was built on two iconic French typefaces from totally different eras: Didot and Antique Olive.
From these elements a living identity was created. All applications from containers to press DVDs were fully branded. Each of the applications were totally unique and hand-sampled from brand key elements. Read Less