Militza Martinez Meneses's profile

BRAND & COMMUNICATION STRATEGY | Gasol Foundation

Gasol Foundation is an NGO founded in 2013 by the NBA professional basketball players Marc and Pau Gasol. Their mission is to reduce childhood obesity rates in Spain and the United States by promoting a healthy lifestyle.


| THE PROJECT |

Education + Action
How? By raising awareness about the problem and starting a movement that involves society in the purpose of the brand: fight against childhood obesity by the promotion of healthy habits.


| AUTHORS |
Master’s thesis project by Juan Camilo Jaimes (Colombia), Rafael Garcia (Colombia), Maria Soler (Spain) and Militza Martinez (Peru).


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BRAND & COMMUNICATION STRATEGY | Gasol Foundation
Published:

BRAND & COMMUNICATION STRATEGY | Gasol Foundation

Published: