This project is a redesigned identity for a South Carolina-based nonprofit organization, and it incorporated a logo, identity package, advertisements, editorial spread, and web design. The acronym GOAT stands for Great Outdoor Adventure trips. I wanted to convey "goat" through the design without using an image of the animal itself, and that's where the hoofprint came in. I like the versatility of using the hoofprint by itself, as a track, or as a typographic element. The complimentary color scheme creates dynamic contrast while the clean design elements keep the focus on the content.