Assists customers in discovering activities to do and places where to eat by posting articles of travel-related content.

-Assist customers in discovering attractions to visit and best places to eat 

by posting articles of travel related content

-Make their website more user friendly on mobile

-Become the standard, the "tripadvisor" in finding activities in Canton de Vaud, Switzerland. Users using their website becomes a reflex when it comes to finding things to do 

Visitors don't identify quickly the purpose and the goal of the website

Reason: background picture of a bar can mislead new visitors into thinking
that the website is about a bar or a restaurant

Solution: Choose a picture that is more suited that can convey broader activities and more explicit wording

Consistency and standard

Reason: Left-panel is not a common design used to display details or to sum up information. ​​​​​​​

Reason: the button "Ma recherche"(research) is in fact a filter, doesn't have the common design and the wording used for a filter button

Reason: The polaroid photos chosen to represent articles is original but isn't commonly used to represent articles. In addition, users don't know if it's clickable as there is no hover effect on mobile.

Solution: Rely on well-established conventions, avoid superfluous graphics and intricate features

-Website looks like a blog which doesn't fit with the goals of the company to become like
a "tripadvisor" website. Moreover, blogs are considered as outdated to today's usage.

Reason: Polaroid articles are far from used by company's competitors and gives the website a blog effect. 

Solution: Display more content that will make visitors come back in fear of missing out some gems.