In the development of the naming, logo, and packaging design for the new natural and organic granola, we've crafted a friendly, playful, and eye-catching verbal and visual identity. 

Using a standard kraft daypack, a label system is proposed to bring personality, movement, dynamism, and originality to the package. The main objective is to create a creative and eye-catching display on the point-of-sale shelf to achieve a distinctive first impact. 

The contrasting colors that create harmony, the selected typography, and the versatility of the logo allow us to have a youthful and modern language inspired by new dietary habits and trends.