Take care of your feet and what you put your feet in. The ALDO Group is a Canadian multinational retailer that owns and operates a worldwide chain of shoe and accessories stores. They also offer a full line of insoles as well as cleaning products for their footwear. The goal with the insole packaging was to exemplify the feeling that adding cushion to your shoes makes your feet feel good, and with the shoe care line, we wanted to encourage fashionistas to take care of their hard-earned purchases, as well as have a very modern cleaning supplies cupboard.