Relaunch of the Wall's brand identity across all product ranges.

 

Wall's was a brand with a strong rational product story and butchery credentials. Research showed that there was a strong emotional equity and warmth toward Wall's which was best exploited by repositioning it as a more energetic and playful brand.

 

A new livery designed to reflect the emotional and physical reward of the Wall's product experience - "the taste that fires you up". The new brand motif is a collection of dynamic illustrative elements that captures both ingredients and a more abstract expression of uplift and enjoyment. This emanates from the product shots to surround and connect with the core brand mark.