Goldfinch Logo & Icons
Friendly, dignified branding for editing experts.
FOR GOLDFINCH EDITING SERVICES, 2021
Friendly, dignified branding for editing experts.
FOR GOLDFINCH EDITING SERVICES, 2021
Goldfinch Editing Services are experts in technical and plain English editing. The brand sets out to show that they are approachable, clear-eyed, reliable authorities of the written word. This project addressed top-line brand principles, logo and iconography.
Icons:
• provide a friendly counterpoint to more formal aspects of the brand.
• introduce the visual language of editing.
• pair that visual language with the activities of a diligent, energetic finch.
• refer to the world of writing by with the traditional methods and textures of print.
• avoid standard corporate icon treatments.
• provide a friendly counterpoint to more formal aspects of the brand.
• introduce the visual language of editing.
• pair that visual language with the activities of a diligent, energetic finch.
• refer to the world of writing by with the traditional methods and textures of print.
• avoid standard corporate icon treatments.
Photo of goldfinch bird by Mark Olsen on Unsplash.
