ENG
Bachelor thesis:
Graphic Design in the twenty-first century
The legacy of the past and the new challenges of contemporary design
Graphic Design in the twenty-first century
The legacy of the past and the new challenges of contemporary design
Project:
Strategy to promote contemporary
The project focuses on the promotion of my thesis, mixing traditional and contemporary media. The promotion is developed through the technique of Guerrilla Advertising: white papers will be placed in front of the local libraries, so as to intrigue the audience. Opening the books there will be a QR code, which you can view the elaborate theoretical and video animation through smartphones and tablets. This is to show how the enormous technological development can change culturally promotion of any product communication and how it can avoid large waste of resources (raw materials), greatly enriching environmental sustainability, and at the same time to interact with the user as just a consumer but as a prosumer.
Strategy to promote contemporary
The project focuses on the promotion of my thesis, mixing traditional and contemporary media. The promotion is developed through the technique of Guerrilla Advertising: white papers will be placed in front of the local libraries, so as to intrigue the audience. Opening the books there will be a QR code, which you can view the elaborate theoretical and video animation through smartphones and tablets. This is to show how the enormous technological development can change culturally promotion of any product communication and how it can avoid large waste of resources (raw materials), greatly enriching environmental sustainability, and at the same time to interact with the user as just a consumer but as a prosumer.
Graduation in Graphic Design
Academy Of Fine Arts Bologna - Italy
