Cover Book ph. Richard Avedon
Client:
MAXMARA
Project:
COATS! BOOK MAXMARA
Supervision and Direction Style:
LAURA LUSUARDI
Photo:
BODHA & GILDA
Set Design:
FLY IN PRODUCTION
Digital Retouch:
SERGIO BROCCA
A selection of over 70 photos that we have realized for the book COATS ! by MaxMara .
The book illustrates the coats symbol, produced by MaxMara in 55 years of history.
The coats are the subject of the traveling exhibition COATS! by MaxMara.
The exhibition is based on the selection of over 70 Max Mara coats, created by world famous designers (Emmanuelle Kahn, Anne Marie Beretta, Nanni Strada, Colette Demay, Karl Lagerfeld, Jean Charles de Castelbajac, Luciano Soprani, Guy Polain) Over 55 years of the brand.
The exhibition is based on the selection of over 70 Max Mara coats, created by world famous designers (Emmanuelle Kahn, Anne Marie Beretta, Nanni Strada, Colette Demay, Karl Lagerfeld, Jean Charles de Castelbajac, Luciano Soprani, Guy Polain) Over 55 years of the brand.
The coats were exposed mounted on manikins.
The stages of the show were:
2006 Culture Forum by the Staatliche Museen in Berlin
2007 Mori Arts Center in the Roppongi Hills in Tokyo
2008 National Art Museum of China in Beijing,
2011 State Historical Museum in Moscow
2006 Culture Forum by the Staatliche Museen in Berlin
2007 Mori Arts Center in the Roppongi Hills in Tokyo
2008 National Art Museum of China in Beijing,
2011 State Historical Museum in Moscow
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