Wine Republic Magazine

CreaciónDeContenidos guiadeviajes mendoza travelblogger travelmagazine Turismo vino vinosmendocinos winecountry winemagazine

2019 - 2021 | Tourism Magazine

Mendoza Inside Out

What is Wine Republic?

A guide for national and international tourists who plan to visit Mendoza, its purpose is to promote the oenophile, mountain and adventure destination throughout the year.

Marketing strategy

We developed the archetype of the client, benchmark, the brandtree and its smart objectives to use in the content strategy.

Commercial folder and sales funnel for sponsors

We developed a commercial portfolio to attract sponsors interested in expanding their purpose through the advertising spaces of Wine Republic and its community of more than 10,000 people crazy about tasting the destination.

Content strategy

We generated columns of content that respond to different objectives in Social Media, among them:

Guide content: Mendoza lifestyle in wineries, events, culture, gastronomy, outdoors, crops and the productive sector.

Interviews, wine sales, experiences, gift cards, benefits to the community.

Tips for Mendoza experiences: amazing places and people from Mendoza who share an inspiring look from the inside.

Entertainment Articles

We developed articles that awaken the senses and share the Mendoza spirit, authentic readings willing to coexist with advertising spaces related to the purpose and the key view.

Visual content:

Instead of using images from Unsplash or Shutterstock, we teamed up with photographers who shared their stock footage with us to create our own bank.

Desafíos

Desarrollo e implementación del plan de comunicación para la guía de local de Mendoza consultada por turistas nacionales e internacionales que están planeando su estadía en el destino.

Creación de contenidos mensuales para RRSS y blog.

Plan de marketing en medios digitales.

¿Cómo lo hacemos?

Publicamos y hacemos circular contenidos útiles e informativos sobre Mendoza que satisfacen su curiosidad y despiertan su interés por saber y visitar más. Usamos como medios las redes sociales y el sitio web.

¿Por qué lo hacemos?

Conocer Mendoza promueve sensaciones de felicidad y placer que todo el mundo debería experimentar.