Duplex is part of a new business project for which we have created the naming an its corporate branding design. A brand born from the merger of different professionals, Sushi Projects, which aims to help institutions and medium or large companies to expand and connect with their audience through neuromarketing, the creativity and audiovisual.
We transform these three concepts into ingredients, each with its own flavor and function, but together they are explosive, original and surprising, as is the case of sushi, consisting of several layers or ingredients that combine to surprise the palate.
We have chosen the Druk font family, formally solid, strong and with different weights, which creates a mobile, versatile and animated logo in both shape and color.
We defined its own color palette and developed a set of patterns based on minimalist Japanese graphics.
