MACROM M-BTP50
the first product born from the collaboration between Macrom and Givingshape
 
 
Macrom, for 30 years one of the top brands of high-level car audio, decided to expand its product range and presents an innovative line of Personal Audio devices, designed to offer a high quality audio even from smartphones and tablets with the added convenience of the wireless Bluetooth connection.
Aware of the fact that product’s aesthetics is one of the main drivers of purchase in consumer market, Macrom relied on Givingshape’s creativity and professionalism to create the design of its first product developed entirely in Italy .
Givingshape enthusiastically took up the challenge to create a product that would meet the wishes of a diverse audience and face a market dominated by players experienced and well established.
Nowadays smartphones have become personal entertainment focal point, therefore music is enjoyed mobile, nomadic and wirelessly .
M- BTP50 is the answer to this need to be able to listen anywhere and with the highest quality music from any Bluetooth source.
The target users of smartphones is so large and diverse that it was deliberately chosen to create a “cross design” that could meet a large proportion of customers’ taste and would fit perfectly in today domestic landscape.
The wireless speaker M- BTP50 is a mix of powerful sound and technology enclosed in an elegant and pure body.
The golden proportions, the shapes softly squared, and the chromed frames are direct reminders to objects that have made the history of Italian design and entered in the aesthetic DNA of each product that can rightly claims to be “ designed in Italy “.
Due to its discrete and mimetic nature, the M- BTP50 keeps the philosophy of integration with the domestic environment also for user interface: buttons are seamless with upper body and the status LEDs are cleverly hidden behind the grille.
Its simple and minimal design is the counterpart of an high quality sound power and the perfect balance of its 6 speakers ensure a clean sound and performance with all music genre and any volumes .
 

Technical specifications :
Bluetooth V4.0 + EDR
Supported profile A2DP
Codec apt-X
Rechargeable lithium ion battery
Up to 10 hours of continuous music play
back operation
auxiliary input
Power supply 100V-240V (AC)
Dimensions 220 x 130 x 55 mm
Weight 1.6 Kg

 
 
First phase :
strategic analysis, product placement, competitors behaviours and customer target identification
First phase :
strategic analysis, product placement, competitors behaviours and customer target identification
First phase :
strategic analysis, product placement, competitors behaviours and customer target identification
First phase :
strategic analysis, product placement, competitors behaviours and customer target identification
First phase :
strategic analysis, product placement, competitors behaviours and customer target identification
Second phase :
sketches and rough design proposals
Second phase :
sketches and rough design proposals
Third phase :
details refinement in photoshop with 2d artistic impressions
Third phase :
details refinement in photoshop with 2d artistic impressions
Fourth phase:
3d modelling according to engineering technical feedbacks
Fourth phase:
3d modelling according to engineering technical feedbacks
Fourth phase:
3d modelling according to engineering technical feedbacks 
 
Buttons detail
Fourth phase:
3d modelling according to engineering technical feedbacks
 
Sockets detail
Fifth phase :
high quality renders and final presentation
Fifth phase :
high quality renders and final presentation
Fifth phase :
high quality renders and final presentation
Sixth phase :
after engineering, mould tooling and last quality checks M-BTP50 si ready to be put on market.
 
Final product pictures
Sixth phase :
after engineering, mould tooling and last quality checks M-BTP50 si ready to be put on market.

Final product pictures
Sixth phase :
after engineering, mould tooling and last quality checks M-BTP50 si ready to be put on market.

Final product pictures
Macrom M-BTP50
Published:

Macrom M-BTP50

Macrom, for 30 years one of the top brands of high-level car audio, decided to expand its product range and presents an innovative line of Person Read More

Published: