venue is paving slabs, decor, and landscape design elements brand. Its products are produced by Kovalska industrial-construction group - the leading manufacturer of building materials in Ukraine.

Despite the company's large size and well-known urban projects in its portfolio, the Avenue brand itself was not well known among medium-sized developers and a wide range of private residentials’ owners.

Therefore, the task of the logo and identity was, first of all, to build an associative link between Avenue brand and its product category - paving slabs.

As a result, the symbolic tiles became part of the logo, the font itself imitates them as well, and the natural colors of the sidewalks made up the basis of the brand's color palette.

Senior Design  — Dmitro Sergeev
Group Account Director — Sofiya Volchkovich
Account Manager — Elena Logvinova

Designer – Oleg Brezhko