It is always difficult to decide on which hair cut we are going to have and we often finish by choosing the same old hair cut style that we had before. So how can we be sure on the result before cutting the hair?

The Schwarzkopf Magic Mirrror not only recommends you a hair style that fits the best to your face, but it also allows you to play with live customization. In addition the user will also be able to test the effects of all the different Schwarzkopf products on his virtual hair cut by just selecting a product and applying it on the hair with his hands. In the end, it is possible to share the result with friends on Instagram/Facebook/Twitter or just send the picture to your own celphone. Fun, fun, fun!

My role: Art Direction, Concept

Agency: TBWA/Digital Arts Network
Client: Schwarzkopf (Pitch)
Creative Director: Preethi Mariappan 
Art Director: Isabella Nogueira, Kristian Wegelius
Designer: Isabella Nogueira