My New Business Winner in 2018
AGENCY: FUEL, Lisbon
WORTEN: Back to School Campaign
AGENCY: FUEL, Lisbon
WORTEN: Back to School Campaign
Worten (electronics retailer) launched the challenge: "Make the best Back to School commercial of the year".
"You can't resist it, Back to School is here" was the winning concept that literally "catches" young students on the beach, at summer festivals, in the pool...
My OtherNew Business Winner in 2018
AGENCY: FUEL, Lisbon
AMNESTY INTERNATIONAL Portugal: Donate your tax income
AGENCY: FUEL, Lisbon
AMNESTY INTERNATIONAL Portugal: Donate your tax income
Every year in Portugal, Amnesty International launches a pitch where agencies battle to create a pro-bono campaign.
Amnesty International's mission is to work so that all people around the world can enjoy all their rights.
In other words, Amnesty International fights for all stories of disrespect for human rights to have a happy ending. And so we created the concept: If you like happy endings, help with your income tax.
For the campaign, we invited an award-winning writer, a director and an actress who tell us about stories that could be books or movies or TV series, but are very real and need help to have a happy ending.
In other words, Amnesty International fights for all stories of disrespect for human rights to have a happy ending. And so we created the concept: If you like happy endings, help with your income tax.
For the campaign, we invited an award-winning writer, a director and an actress who tell us about stories that could be books or movies or TV series, but are very real and need help to have a happy ending.
