In 2006, Sprint Couriers was born. Their beginnings were humble: a modest team of sixteen employees committed team members and just six vehicles, fueled by the unique vision of two Batswana women. They later became Botswana’s leading provider of express courier and logistics services.
As a graphic designer with a passion for brands, I looked at their (Sprint Couriers) drive and accomplishments then decided to re-look at their brand. With any business where there is growth comes change or should I say progress, Hence I decided to give the sprint logo a modern feel and at the same time keeping their colours and iconography used in the logo.
So I worked with simplifying their logo to make it look modern and represent their business given the mission and vision, which is to provide Botswana’s highest quality courier and logistics services that are reliable, convenient, affordable and suitably customised to both our local and global partners.
The logo I ended up with depicts speed, flexibility, motion at the same time keeping their colours
