Kendall Haven is one of the most prolific researchers on the topic of storytelling. His books have revolutionized human understanding of how stories control our brains. As we wanted to bring the absolute best to our conference – Present to Succeed, we reached out to him to deliver both a masterclass and a session at the event. After multiple calls and discussions, we won him over. We developed a stylescape presenting three different design directions that were as clean as possible, as the subject matter is already complex.
The design we ended up going with is inspired from old-style
medical textbooks and manuals. It was the best way
to go since the subject matter is highly scientific.
medical textbooks and manuals. It was the best way
to go since the subject matter is highly scientific.
Client: Kendall Haven
Agency: 356labs
Art direction: Desislava Duleva
Graphic Designer: Marinela Galeva
Copywriting: Kendall Haven
Project management: Boris Hristov
Agency: 356labs
Art direction: Desislava Duleva
Graphic Designer: Marinela Galeva
Copywriting: Kendall Haven
Project management: Boris Hristov
