This project was created for the 2021 D&AD New Blood Awards. The brief asked for a UX/UI concept that worked within the current Spotify interface that would encourage more engagement between users. I created a system that allowed people to share music within Spotify without turning it into a messaging app. I tried to keep the essence of the Spotify brand within the idea, where users can personalise and share their bespoke playlists as a virtual gift. Watch below to know more about the idea:
Final Advertisement video
The joys of lockdown...
