The aim of the brief was to design a motion graphic ident for 4 seven, Channel 4’s new to air channel. The ident should represent innovative new way of programming.

 

The theme of 4 seven is based around the use of social media networking and its use by Channel 4 viewers to determine the weekly channels programs listing. I created a simple motion ident representing the connection between 4 seven and Channel 4’s other sub channels as well as the programs which are chosen to be repeated on 4 seven.