Launch Campaign
Cadbury was launching a new product variant into the market to test it's impact on the South African chocolate lovers market group. The bar combined both their chocolate and caramilk with sandwiched between the iconic wafer. Packaged as 2 separate bars in one pack. The idea is that the PS Duo is made to share.
Yum!!!
Yum!!!
How i did it
Using the existing wrapping design from Global, i created the bar in 3D. using Blender as my prime application. Once it was modled, light and animated in blender those scenes were rendered out and imported into After Effects where i stitched the content together along with video and audio to produce our digital and social content for the client.
Ideation
Using the existing wrapping design from Global, i created the bar in 3D. using Blender as my prime application. Once it was modled, light and animated in blender those scenes were rendered out and imported into After Effects where i stitched the content together along with video and audio to produce our digital and social content for the client.
Ideation
Brainstorming, coming up with concepts and campaign rollout, presenting to client.
Design
Using illustrator and Photoshop All comps were mocked up for rollout and all secondary elements were created and designed
3D production
Blender, modeling, rigging, texturing, lighting, animation, composition, and rendering
Video production:
Outsourced.
Post production:
After effects, Where it all came together for the rollout
Broadcast:
Social media take over and digital integration DCO content
Creative rollout
360 pan (Facebook)
Pile on!
The range
3D Magic. Renders from Blender
On Social
Who was all involved?
Me Lourens Botes: Art direction, Ideation, Design, Animation, Presenting to Cadbury and teams involved
Ryan Van Son: Creative director
Wunderman Thompson: The agency
Mondeleze Cadbury SA: The client
Ryan Van Son: Creative director
Wunderman Thompson: The agency
Mondeleze Cadbury SA: The client
