Glazed is a made up doughnut shop which I decided to design after coming across the iconic pink doughnut from the Simpson's movie. The branding design is inspired by the comeback of 2000s fashion, particularly the McBling aesthetic. Popular visual cues of the McBling era are an jewellery, bedazzled items, the colour of hot pink and excess luxury. The Simpson's movie came out in 2007 which is in the McBling era so I combined them to create a unique, outlandish and vibrant doughnut shop.
Vivid pink is the main colour of the brand just like the McBling era. Purple and shades of light pink is also included to compliment the pink. Popular graphics from the 2000's era and 1980's vapourware design elements are incorporated into the packaging and poster designs. Sparkles is also added in the illustrations to give them the 'bling' effect.
