[Finalist] Integrated Project - AB Fragance & ESPM RJ.

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Academic project - ESPM RJ - 2020.1

Finalist of integrated Project for
Antonio Banderas Fragance.

Was 8 groups, 6 persons per group of two classes from 4* period.

We divided our team like a agency - strategic planning & creatives.

Introduction
Project details

-Antonio Banderas have a fragrance line called ''Seduction'', which is one of the two cornerstones of the brand's fragrance, represents 37% of sells.

-They will lauch a extension of line ''Seduction'' who called ''Power of Seduction Force'', who brings for the fragance courage in a man capable of surprising for his physical, mental and emotional disposition, never giving up your power of seduction.

-This lauching was aiming the sazonalitie Father's day.

-The campaign was should present the new fragance and his attributes according with the line ''force'' and the brand Antonio Banderas.

Comunication objectives

-Assign for te brand a image of modern and seductive in a personality who brings energy, courage and sportivity.

-Guarantee the image of line ''Seduction'' is aligned with extension of line ''Power Seduction Force''

Marketing Objectives

-Brings brand recall

-Traffic in stores where the product was sell generation