Improvements: ADD items to navigation menu
Problems: Vertical menus are too high
15 Users Interviews: Users are confused by this kind of dropdown with too much items that they don't know
15 Users Interviews: Users are confused by this kind of dropdown with too much items that they don't know
What users wants: they want to know what will happen if they click on a button they don't know
Website navigation history
The Assicurazioni button has a too big list of items / sub buttons
Users are confused by a long lists (metrics says brain can not recognize more than 7 +/- 2)
Users are confused by a long lists (metrics says brain can not recognize more than 7 +/- 2)
Competitors analisys
Collect similar solutions to our problem
Wireframing
Advanced Mockup
better but is not perfect
More Wireframing and HTML Simulations
Advanced Mockup 2
