Branding Umbrella Sky Project

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UMBRELLA SKY PROJECT Branding—Merchandising 2017

Step into enchantment with the Umbrella Sky Project — an imaginative initiative inspired by Mary Poppins. Launched in 2012, this visionary project adorned Águeda with vibrant installations, including its iconic floating umbrella canopy. Led by Impact Plan, it quickly became a celebrated symbol of creativity. In 2015, Impact Plan aimed to establish the project's brand identity and merchandise line, transporting observers into a realm of fantasy. At its core is the motto "Coloring life!"—a commitment to infusing urban spaces with vibrant hues and joy.

The stationery features a spectrum of rainbow colors, reinforcing the promise of a fantastical experience. Every detail, from the logo to the stationery, radiates the joy and wonder the Umbrella Sky Project aims to share. Guided by Impact Plan, it not only adds vibrancy to urban settings but also showcases the transformative power of imagination. Through its branding and merchandise, it embodies the essence of "Coloring life!"—inviting all to embrace the magic of color and whimsy.

The pattern created by the Umbrella Sky Project is indeed a visual symphony of enchantment. Each umbrella in the pattern contributes to a breathtaking tapestry of colors, forming a dynamic and ever-changing mosaic against the canvas of the sky. The multitude of hues, akin to a painter's palette, dances gracefully with the wind, crafting a living work of art that captivates all who gaze upon it.