Elemeno
The Brand Identity
Say hello to Elemeno, a brand that designs and develops products for kids.
Elemeno; the name; takes its inspiration from the sing-song version of the alphabet we're all familiar with.
No matter where our schooling took place, wherever we learnt the alphabet, 'LMNOP' always come out as one,
with the 'LMNO' in particular, rolling off our tongues as one. We imagined this little sequence of alphabets
would be spelt as 'Elemeno.'
The Logo
As a name, Elemeno felt universal, playful and above all, it brought a smile to our faces each time we thought about it.
Accordingly, we were looking to create a logo that stayed true to the brand's innocence and playfulness.
Some of the logos were a bit too playful. And some were just too straight-faced. And none really brought a smile.
After a few dozen hair-pulling renditions though, we had a winner.
The Packaging
Everything that went through the doors of Elemeno did so with a smile.
And we wanted to do our best to ensure it was received with one as well.
We wanted our packaging to evoke that sense of excitement a kid feels when they get a gift.
From our product boxes and bags, to the little product tags,
down to the envelopes we sent our invoices in :)
The Philosophy
In a world where the rat race is increasingly growing younger, Elemeno stood for the innocence of childhood.
And we encapsulated the brand philosophy with a simple, hard-hitting stance.
This philosophy became central to everything we designed, developed and created at Elemeno.
