Go Cashless. Get Richer.
Young Lotus India - Winner
The Challenge:
To convince a cash-rich, cash-preferring audience to go cashless.
The Backdrop:
But...
The Idea:
Go Cashless. Get Richer.
How?
Cashless = Cash in Bank.
Cash in Bank = Earn Interest.
The Idea in Print:
Using a pressure sensitive microchip, placing a note in the provided space
activates the chip, sending a notification to mobile devices in a radius of 1-3 metres.
The Idea On-Ground:
Hold a note facing the camera to see how you can get richer!
The Idea Digitally:
